Reykjavik Fashion Festival presents
Reykjavík Fashion Festival (RFF) 2017 will be held in collaboration with DesignMarch, on the 23th – 25th of March at Silfurberg Harpa, Music and Conference Hall.
Weekend passes are priced at 12.990 ISK and include a seat at all of Reykjavík Fashion Festival’s shows. Day tickets are priced at 6.990 ISK and include seat at either Friday or Saturday fashion shows. Friday designer that will showcase include Myrka, Cintamani and Magnea. Saturday shows will include Another Creation, Inklaw and Anita Hirlekar.
Tickets are subject to availability – don’t miss Iceland’s biggest fashion event.
Reykjavík Fashion Festival was formed in 2009 and is a great venue for Icelandic fashion designers to exhibit their work and show their designs. The goal of RFF is to draw attention to Icelandic design and the ongoing evolution of the Icelandic fashion industry. An array of foreign and local media, as well as individuals working in the design industry will be invited to the event and there they will have the opportunity to experience Icelandic design and meet the designers in person. The festival is also tailored to suit anyone that has an interest in the exciting world of Icelandic fashion. Reykjavik Fashion Festival has recently joined the world of conscious thinkers and wants to inspire towards a sustainable future of the fashion industry. RFF has a strong will and force to drive the change for a more conscious perspective on people and planet by using creativity and colorful minds. RFF genuinely cares about our planet and Icelandic Fashion design.
Reykjavík Fashion Festival (RFF) is proud to present the talented designers that will take part in RFF this year.
In alphabetical order:
ANITA HIRLEKAR is a brand of strong creativity.
Modern sophistication & unexpected juxtapositions. The collections have a strong focus on rich textures and color balanced on clean feminine silhouette. Anita Hirlekars’ designs reflect the richness and uniqueness of the human touch creating handmade garments with strong attention to color and texture. Anita was recently listed as one of the upcoming Scandinavian designers by Elle DK and featured in Vogue Italia as one of 200 international emerging designers.
Ýr Þrastardóttir, head designer, is all about high street multifunctional clothes with delicate passion for details and high-end fabrics. With a strong vision to have a positive impact on the fashion industry, to create an awareness of waste and an innovative approach of updating coats & jackets from season to season she embodies a fresh mindset in sustainable fashion. Timeless, innovative design with a great usability. The idea is simplicity and consists of changable clothes in wich each garment is usable in more than one way.
Cintamani is one of the well-known Icelandic outdoor brands that make the nature-loving individuals look great. They design and produce high-quality outdoor clothing and this year they are presenting a new look to their collections. The AW17/18 collection, entitled "Iceland From Below", introduces the work of Cintamani's new in-house design team: Heiða Birgisdóttir, David Young, Guðrún Lárusdóttir and Selma Ragnarsdóttir. This is their first collection for the company. Pieces from Cintamani are well tailored for freedom of movement with a flattering fit. The technical considerations are like the choice of fabric, equally as important. Color and style is thoughtfully considered in the creation and design.
Inklaw is the newest entrance of the Icelandic fashion scene. Inklaw includes a team of self-taught designers who gather forces of creativeness in their sewing studio in downtown Reykjavik. They are known to provide a personal service for all their clientele. A recent quick rise of attention all around the world on this young brand through social media has made well known celebrities abroad involved with the brand. The mindset of Inklaw clothing is unconventional and will be challenging the norms of the universal fashion industry. Inklaws´ business model implies that almost every piece is made-to-order in their Reykjavik based design studio. A conscious thinking team that send a personal note with every delivery they ship out. Their design is minimalistic, functional and street influenced.
MAGNEA is a creative fashion studio, founded in 2012 by Magnea Einarsdóttir, head designer, soon after her graduation from Central St Martins in London. MAGNEA is known for fresh and innovative approach to knitwear with an interesting mix of contrasting materials and careful attention to detail. The designer aims to use traditional methods in an unseen way. MAGNEA is well known in the Icelandic fashion scene has been nominated for local design awards as well as showcased at previous Reykjavik Fashion Festivals.
Harpa Einarsdottir is the head designer of Myrka, a high-end, rebellious fashion brand, inspired by Icelandic heritage, harsh landscape and mysticism. The brand explores the depths of local culture and brings out a meaningful and a visually enchanting universe. Using artful prints, mixture of sharp silhouettes and softer, feminine pieces for women to express their individuality. Myrka addresses the conscious consumer who strays away from mass-market trends. Myrka FW17/18, is adorned with embellishments that remind us of the rough lava fields, the silver leather pieces resample the glaciers and the silk velvet reminds one of the mystical black beaches in Iceland.